Steve Dally and Jim Dugan have probably spent more time in fly shops, guide boats, sitting at tying tables and hanging out on riverbanks than most would consider sane. They both are total gear rats and not short on opinions. Jim has a penchant for the sweetgrass, slow rods and collectors reels; Steve likes fast action sticks, large arbor reels and jumping in anything that floats. A slow talking Missouri farmer, and a wisecracking Aussie journalist, these two might be our version of the odd couple.

 

But they were united in two ways, their shared sense of humor and  their philosophy of what makes a great fly shop:  the people, the know-how and the gear. The pair acquired the well-known Mountain River Fly Shop, in Cotter, a shop with tremendous unrealized potential.

 

So was born Dally's Ozark Fly Fisher and our commitment to deliver to you: 

• The equipment, flies and gear you need, and at the right price, to fish the White River, the Ozark waterways and beyond;
• The best advice and education on where and how to fish;
• And a home away from home which understands stuff like your obsession with finding the perfect thread color for a 22 midge; that getting the right fit in waders is more important than the label, and how to help you find the rod that whispers sweet nothings up your arm.